UA - Curry 13, Ice Cream Pack
Self Initiated Project

This project started as a simple illustration and evolved into a more realistic, product-focused concept. The goal was to explore how a graphic idea can translate into something that feels closer to an actual sneaker, thinking through color, materials, and overall form.

Along the way, I focused on refining the details, simplifying where needed, and building out strong hero visuals that feel clean and intentional. The final result is a mix of illustration and product thinking, showing how an idea can move from a stylized concept toward something that feels more market-ready.